Former U.S. President Donald Trump is launching his own social media app, TRUTH Social.

   Trump claims that the platform will “stand up to Big Tech” companies like Facebook and Twitter that have banned him from their platforms.

   “We live in a world where the Taliban has a huge presence on Twitter, yet your favorite American President has been silenced. This is unacceptable,” Trump said in a written statement included in the release.

   TRUTH is set for beta launch in Nov. 2021 and full rollout in early 2022.

   Trump Media and Technology Group (TMTG) and Digital World Acquisition Group have entered into a merger to form a new company, which will sponsor the app, according to a press release.

   The platform is the first of three stages in the company’s plans, followed by a subscription video-on-demand service that will allegedly feature entertainment, news and podcasts, according to a news release by the company Trump Media & Technology Group.

   Trump and his advisers have long since hinted that he was considering creating a rival platform to Facebook and Twitter following the social media giants suspending his accounts after the Jan 6 attack on the Capitol.

   Experts say that Truth Social, set to launch in 2022, is showing early warning signs of failure.

   “These new platforms have to try and learn all of the lessons of running a social network in a compressed time scale, so they tend to miss a lot of stuff,” said David Thiel, the chief technical officer at Stanford Internet Observatory.

   The site’s code shows it runs a mostly unmodified version of Mastodon, the free, open-source software launched in 2016 that can be used by anyone to run a self-made social networking site.

   In a video promoting Truth Social, TMTG depicts a site that resembles Twitter. Rather than tweets or retweets, a user can post Truths, like tweets, or Re-Truths, like retweets. There is also a news feed, called the Truth Feed and a notification system so users can know who interacts with their Truths.

   The company promises that, like mainstream platforms, it will police itself and its terms of service warn that it will remove posts that “disparage, tarnish, or otherwise harm, in our opinion, us and/or the Site.”